About XXL

XXL is a leading sports retailer with stores and e-commerce in Norway, Sweden, Finland, Denmark and Austria. It is the largest among the major sports retailers in the Nordics and the fastest growing among the major sports retail chains in the World. XXL pursues a broad customer appeal, offering a one stop shop experience with a wide range of products for sports, hunting, skiing, biking and other outdoor activities. XXL’s concept is to have the largest stores with the best prices and the widest assortment of products, focusing on branded goods.

Our Business

XXL is present in Norway, Sweden, Finland and Austria with its successful, large unit store concept and e-commerce platform as well as in Denmark with a pure e-commerce offering.
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Vision & Values

XXL has a strong, performance-based culture, focusing on customer satisfaction and cost consciousness.
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Strategy

XXL’s objective is to be the leading distribution channel for branded sporting goods.
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History

XXL entered the market in 2001 with a new, large unit store format that became a game changer in Norwegian sports retail.
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Sustainability

XXL depends on the trust of customers, shareholders, employees and the society at large. We believe sustainable business is profitable business.
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Corporate Governance

XXL considers good corporate governance to be a prerequisite for value creation and trustworthiness and for access to capital.
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Management

Biographies for the management team can be found here.
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Board of Directors

Biographies for the Board of Directors can be found here.
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