XXL is a leading sports retailer with stores and e-commerce in Norway, Sweden, Finland, Denmark and Austria. It is the largest among the major sports retailers in the Nordics and the fastest growing among the major sports retail chains in the World. XXL pursues a broad customer appeal, offering a one stop shop experience with a wide range of products for sports, hunting, skiing, biking and other outdoor activities. XXLs concept is to have the largest stores with the best prices and the widest assortment of products, focusing on branded goods.
XXL is present in Norway, Sweden, Finland and Austria with its successful, large unit store concept and e-commerce platform as well as in Denmark with a pure e-commerce offering.Read more
XXL has a strong, performance-based culture, focusing on customer satisfaction and cost consciousness.Read more
XXLs objective is to be the leading distribution channel for branded sporting goods.Read more
XXL entered the market in 2001 with a new, large unit store format that became a game changer in Norwegian sports retail.Read more
XXL depends on the trust of customers, shareholders, employees and the society at large. We believe sustainable business is profitable business.Read more
XXL considers good corporate governance to be a prerequisite for value creation and trustworthiness and for access to capital.Read more