Board of Directors

Hugo Maurstad


Hugo Maurstad is partner in Altor Equity Partners and has been in the company since 2004. Maurstad is educated as a business economist from the Norwegian Business School (“BI”). Prior to joining Altor he worked 13 years in McKinsey & Company, among other things as the leader of McKinsey’s office in Norway. Maurstad has several years of experience both as chairman and as board member in several private and public companies. Through Altor, Maurstad has also been responsible for several investments within sports and leisure. Hugo Maurstad is a Norwegian citizen and resides in Norway.


Øivind Tidemandsen

Board member

Øivind Tidemandsen is the founder of XXL. He has also founded or otherwise been instrumental in the build up of other Norwegian retail groups, including the electric home appliance retail group Elkjøp AS and the home furniture groups Living and Home & Cottage. He is a significant shareholder of the electric home appliance retail group Power AS and the home furniture group Home & Cottage AS. Øivind Tidemandsen is a Norwegian citizen and resides in Norway.

Maria Aas-Eng

Board member

Maria Aas-Eng is managing director of RED dentsu X in Norway, an agency that provides consultancy within digital marketing, search engine optimization and media and communication strategy. During her time as a leader, she has, among other things, led a sales process that resulted in RED being acquired by Dentsu in 2018. Maria has deep expertise in digital marketing and sales, and is a leader with experience from business development and change in the media sector. Maria started her career in online travel agency in the early 2000s, and has since 2005 had leading roles in various media consulting agencies – Outrider, Dinamo Digital, PHD Media – until she started in RED in 2015. She has board experience from through three and a half year until December 2018. She is a Norwegian citizen and resides in Norway.

Ronny Blomseth

Board member

Ronny Blomseth is CEO of POWER International AS. Mr. Blomseth has a degree in economics from the Norwegian Business School BI. Before joining POWER, Mr. Blomseth was CEO of Elkjøp Nordic AS. Ronny Blomseth is a Norwegian citizen and resides in Norway.

Kjersti Helen Krokeide Hobøl

Board member

Kjersti Helen Krokeide Hobøl is CEO of Nille, a retailer with 360 stores, revenues of NOK 1.7 billion and 2,000 employees. She came to Nille from leading Kid Interiør over 8 years. In both of these jobs, she has taken over the management in a demanding situation and demonstrated strong ability to drive change, develop and improve business. From 2001 to 2010, Kjersti worked for DNB in the corporate market division, where she among other things built up a unit for handling demanding engagements. Kjersti studied economics at BI Norwegian Business School, and had various roles within finance in COOP and DNB early in her career. Kjersti combines strong operational retail expertise with a solid background from the corporate treasury and financing. She is a Norwegian citizen and resides in Norway.