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Our Business
XXL is present in Norway, Sweden, Finland and Austria with its successful, large unit store concept and e-commerce platform as well as in Denmark with a pure e-commerce offering.
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Strategy
XXL’s objective is to be the leading distribution channel for branded sporting goods.
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Vision & Values
XXL has a strong, performance-based culture, focusing on customer satisfaction and cost consciousness.
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BRIEF FACTS

XXL shall be paradise for people interested in sports, outdoors and wildlife

XXL is the fastest growing sports retailer in the Nordic region

XXL offers a unique customer proposition through a wide range of high quality branded products, combined with strong focus on customer service and a clear pricing strategy

Our objective is to be the leading distribution channel for branded sporting goods