About XXL

XXL’s vision is to be the preferred sports and outdoor destination in Europe. Since the inception in 2001, XXL has built a sports retailer with an annual turnover of approximately NOK 10 billion.

Today we have more than 90 stores in Norway, Sweden, Finland and Austria. We are also the largest online sports retailer in the Nordics.

In total, we are more than 5.000 enthusiastic employees. We are passionate, knowledgeable and caring – and we always put the customer first. We want our customers to feel that XXL welcomes, supports and inspires them.

We provide our customers with a unique mix of great brands, great expertise, great assortment, great accessibility and great prices.

In XXL we make all kinds of sports and outdoor gear available to everyone. All in the same destination. We also believe that sports and outdoor activities play an important role to unite people. Regardless of age, gender, skin color, geography or financial position, everyone can participate and share the joy of sports and outdoor life.

This is why our purpose is “All sports united. Sports unite all”.

Our Business

XXL is present in Norway, Sweden, Finland and Austria with its successful, large unit store concept and e-commerce platform as well as in Denmark with a pure e-commerce offering.
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Vision & Values

XXL has a strong, performance-based culture, focusing on customer satisfaction and cost consciousness.
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XXL’s objective is to be the leading distribution channel for branded sporting goods.
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XXL entered the market in 2001 with a new, large unit store format that became a game changer in Norwegian sports retail.
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XXL depends on the trust of customers, shareholders, employees and the society at large. We believe sustainable business is profitable business.
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Corporate Governance

XXL considers good corporate governance to be a prerequisite for value creation and trustworthiness and for access to capital.
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Biographies for the management team can be found here.
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Board of Directors

Biographies for the Board of Directors can be found here.
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