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Front page 1
Our Business
XXL is present in Norway, Swede and Finland with its successful, large unit store concept and e-commerce platform.
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Front page 2
Strategy
XXL's position is to be the best starting point for great sports and outdoor experiences.
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Front page 3
Vision & Values
XXL has a strong, performance-based culture, focusing on customer satisfaction and cost consciousness.
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BRIEF FACTS

XXL's vision is to be the preferred sports and outdoor destination in the Nordics and the mission is to make all types of sports and outdoor equipment easily accessible to everyone.

XXL offers great brands, great prices, great selection, great expertise and great accessibility. XXL is the best starting point for great sports and outdoor experiences.