XXL’s vision is to be the preferred sports and outdoor destination in the Nordics. Since the inception in 2001, XXL has built a sports retailer with an annual turnover of approximately NOK 8 billion.
Today we have more than 85 stores in Norway, Sweden and Finland. We are also the largest online sports retailer in the Nordics.
In total, we are more than 4.000 enthusiastic employees. We are passionate, knowledgeable and caring – and we always put the customer first. We want our customers to feel that XXL welcomes, supports and inspires them.
We provide our customers with a unique mix of great brands, great expertise, great assortment, great accessibility and great prices.
In XXL we make all kinds of sports and outdoor gear available to everyone. All in the same destination. We also believe that sports and outdoor activities play an important role to unite people. Regardless of age, gender, skin color, geography or financial position, everyone can participate and share the joy of sports and outdoor life.
This is why our purpose is “All sports united. Sports unite all”.