XXL ASA has appointed Mr. Ulf Bjerknes as Group COO in XXL. He will start in his new position as of 1 February 2018 and be a part of the management team in XXL ASA.
Ulf Bjerknes was the CEO in the famous Norwegian brand Swix from January 2008 till June 2017, building the brand to be one of the strongest in the ski industry worldwide. During his appointment the company experienced solid growth in both revenue and profits, also increasing the brand portfolio to include Ulvang, Lundhags, Toko, Helsport and Hard Rocx. Prior to his role in Swix he served as the CEO in Rottefella from 2003-2008, another world leading Norwegian ski equipment producer.
Before dedicating his carrier to the sports industry, Ulf Bjerknes also held the position as CFO in various listed and unlisted Norwegian companies.
Mr. Bjerknes is a Norwegian citizen and resides in Norway. He owns no shares in XXL ASA as of today.
For further queries please contact:
Tolle O. R. Grøterud
Investor Relations XXL ASA
Tel: +47 90 27 29 59
E-mail: ir@xxlasa.com
About XXL ASA
XXL is a leading sports retailer with stores and e-commerce in Norway, Sweden, Finland, Denmark and Austria. It is the largest among the major sports retailers in the Nordic and the fastest growing among the major sports retail chains in the World. XXL pursues a broad customer appeal, offering a one stop shop experience with a wide range of products for sports, hunting, skiing, biking and other outdoor activities. XXL's concept is to have the largest stores with the best prices and the widest assortment of products, focusing on branded goods.